Style, Simplified.
Archive is an app designed to help young professionals manage their closets, plan outfits in advance, and increase awareness of their personal style—all while promoting more sustainable fashion choices.
"Busy young adults and professionals often struggle
with wardrobe choices, leading to overconsumption and
a lack of personal style expression."
with wardrobe choices, leading to overconsumption and
a lack of personal style expression."
mdpi.com
By offering a digital closet where users can upload and organize clothing items, Archive helps users visualize their wardrobe and make better outfit decisions.
The app's calendar feature allows users to plan and track their outfits, creating a digital archive of past looks for inspiration.
The app's calendar feature allows users to plan and track their outfits, creating a digital archive of past looks for inspiration.
Research Phase
Mapping Scenarios
Audiences Reached
Problem Identification & Solution
User Personas
App Identity
App Identity Sketches
App Identity Skecthes
Final Archive Logo
The app’s branding reflects a modern, minimalist aesthetic. It emphasizes organization and clarity, using a soothing color palette and clear typography to enhance usability. The logo integrates a clothing hanger as the letter "C."
Archive Color Palette
Soft neutrals with accent colors are used to create a calming environment that encourages users to engage with their uploaded wardrobe without feeling overwhelmed with clashing colors.
Typography
Key Interactions & Prototype Video
- Upload clothing items to a digital closet
- Categorize wardrobe by style, color, and occasion
- View past outfits using a calendar feature
- Receive outfit suggestions based on user-defined tags
Black & White Wireframing
